Dual study program in AI and Data Science for the field of Marketing & Communication

AI for bright minds – Dual study program in AI and Data Science for Marketing & Communications: Your passion is computers. And this goes far beyond the occasional gaming session. You want to delve deeply into the fascinating world of information technology. If you're also enthusiastic about mathematics and large blocks of numbers and data sets don't scare you but fascinate you, then a dual study program in AI and Data Science for Marketing & Communications could be your gateway to a successful and highly promising career. With the help of data science and artificial intelligence, enormous amounts of data can be generated daily in the digital age. Using state-of-the-art technology, you'll connect and analyze this data, helping the company gain important insights, for example, into consumer purchasing behavior.