Unbeatable Sales Prodigy - Dual Study Program in Business Administration with a Focus on Retail. Whether it's flea markets or online marketplaces, you seize every opportunity to make a sale. A dual study program in Business Administration with a focus on Retail will catapult your sales talent to a whole new level! Because to succeed on the global retail stage, you need more than just eloquence and product knowledge. A lot happens before the cash register rings in the store. And the work doesn't end when the customer leaves the shop. Successful retailing begins with smart purchasing, requires fast and cost-effective logistics, compelling sales arguments, and efficient management. Finances must be organized, and staff must be motivated. Thanks to your dual study program in Business Administration with a focus on Retail, you will acquire in-depth knowledge in all these areas. The career opportunities after graduation are therefore as diverse as the boundless world of retail. With your 3-year dual study program, you'll alternate between sound theoretical knowledge and applied practice, ideally preparing you for a responsible position in sales. During the theoretical phases, you'll study at a university of applied sciences/vocational academy (Berlin, Gera, Heidenheim, Heilbronn, Lörrach, Mannheim, or Ravensburg).