Dual study program in Business Administration with a focus on Media and Communications Management

Creative Decision Maker - Dual Study Program in Business Administration with a Focus on Media and Communications Management. You find business administration fascinating, but you're also a creative thinker. You think there should be a career where you can pursue your interest in business administration in a creative environment. A dual study program in Business Administration with a focus on Media and Communications Management offers you exactly that! To succeed in the fast-paced media world of the digital age, you need much more than just a good story. After all, going to the newsstand is practically a relic of the past. These days, news and stories spread across the internet at lightning speed. This, of course, has also led to a change in consumer behavior. For example, users no longer want to be bombarded with mass advertising, but rather contacted in a targeted way. A dual study program in Business Administration with a focus on Media and Communications Management prepares you perfectly for these and other exciting challenges!